this week 1

The internationalization of the Happy Wednesday brand takes another important step in Australia this week with the first direct telecast of the entire race meeting on both free-to-air and pay television on the dedicated Victorian racing channel –

this week 2

In another first, and as part of the arrangement with the Hong Kong jockey Club, will also produce its own preview and review programmes of the race meetings at both venues – Happy Valley and Shatin-from its studios in Melbourne. Hosts for the programme are well know Hong Kong racing identity Clint Hutchinson, below, who is now based in Melbourne as part of the broadcast team, and local host Shane Anderson.

this week 3

It is expected that the enhanced coverage – Hong Kong races will continue to be shown through the three-channel Sky network on Pay TV operator Sky Racing- will boost wagering turnover and produce positive results for the co-mingling arrangement between the Hong Kong Jockey Club, the Victorian racing industry and its joint venture wagering partner Tabcorp. It just could even lead to some breakthroughs in content on Wednesdays appealing to the loyal Happy Wednesday female-driven customer demographic, who, though enjoying winning at the sport through their unique reasons for placing a bet- lucky numbers, colours of silks, the Girl Power of Kei Chiong, nuts for Brazilian Joao Moreira etc- are most definitely not hardcore racing tragics.

this week 4

In Hong Kong, this is starting to be seen with the on-course cross-promotion of the recently launched After Party at Adrenaline to the thousands of regulars at the Beer Garden, something which will definitely be of interest to visitors from Oz to Hong Kong- and the races- on a pretty regular basis.