It was interesting to listen to Shane Warne tell viewers what makes Michael Clarke probably the best player of spin bowling.

WHAT HORSE RACING COVERAGE CAN LEARN FROM THE COVERAGE OF CRICKET  1
(Source: Daily Telegraph)

To demonstrate and highlight what Warney was saying, shots of Clarke from different angles were shown in slow-motion- how late he comes off his crease, and how he keeps his head straight until he hits his shot.

Watching all this made would make even the seasoned cricket fan appreciate the talents of this great batsman.

http://www.youtube.com/watch?v=NhvGXXUoVoU

It made us watching the Third Test at Old Trafford between England and Australia wonder why the coverage of horse racing remains somewhat in the Dark Ages.

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(Source: Prophecy In The Making)

In a world rampant with new technology and social media etc, having an aerial shot of the races is seen as a “breakthrough”- and where one sees some gnats moving about. And when one realizes the costs for this waste of time, why bother? Seriously.

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(Source: F1 Online)

Cricket has been an old man’s game for a long time and it might still be to some, but the quick inroads it has made in the coverage of the sport has been incredible.

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(Source: Technical Hut)

Forget about the third umpire, DRS, Snicko, a team using up their reviews etc etc. Most of that is complete bollocks.

All that VISUAL information of how and where the ball turned, the dramatic camera angles showcasing a batsman or bowler’s performance has all helped to raise awareness of the skills of players.

This is something yet to be shown and seen in horse racing- the way a jockey gets out of a pocket, when and where he makes his winning run, the vigor in a finish, the differences in riding styles.

There is a laundry list of things in racing that should be highlighted to show just what a tactical sport it is and the athletic prowess of a rider. Hell, show the bad rides and mistakes as well.

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(Source: Aberdeen Sports)

Of course, IF there are to be visual enhancements to the coverage of horse racing, this needs to be complemented by knowledgable racing men much like Shane Warne is to cricket commentating.

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(Source: Reuters)

Of course, none of this will be a bad thing as it will force racing clubs, racing administrators and sporting channels to up the ante on their dated game plans and spend some money to improve the ways in which the sport is currently served up to racing fans.

It can have a marked effect on attendance, turnover and sponsorship.

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(Source: Carol Ynbaana)

The days of racing fans meekly accepting what’s dished out is disappearing fast and so must dated racing programs with wobbly talking heads muppets, the ubiquitous racing sites with no USP and all those boring and pedestrian lines bellowed by way too many race-callers.

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(Source: Carld Ago Stino)

For the sake of the future of the sport, let there be a renaissance period in racing.

If cricket can bring out new bells and whistles and even Bollywood megastars into the game, surely racing can afford to improve how the sport is showcased to home viewers as well as those on the track as we hurtle towards 2014?

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(Source: Bollywood Mantra)

Just some slow motion shots of the finishes of races? Not good enough.

Why not even look at bringing an IMMEDIATE and INTER-ACTIVE element into racing shows and ‘live’ broadcasts instead of quickie two-camera lock-off setups and some crappy trackwork footage where one sees nothing much.

Reading some tweets days later? Cheap looking artwork? Gawdawful sets from Toys R Us? A plethora of tips? The mind-boggling coverage of Japanese racing? The appalling coverage of races from Ascot? The sloppy camerawork of the races in Macau?

Also not good enough in 2013/2014.

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(Source: Musakanye)