I finally watched an entire episode of the reality series that is The Apprentice Asia which, actually is, The Singapore Apprentice. It was an embarrassment of losers and the mind boggles as to who green lit this utter waste of time.

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(Source: Atieyus Of Family)

In the role of The Donald and the brilliant Sir Alan Suger is bland Tony Fernando, once head of Warner Music in Singapore and Malaysia, before making the smart move and bailing outta the music industry and starting up the budget airline called Air Asia.

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(Source: Wiki)

It was a great move and the spin merchants had a field day creating Asia’s Richard Branson and Vijay Mallya.

But, as we know, we live in precarious times and one-time icons and Beautiful People are shot down in flames- like Mallya and his now bankrupt Kingfisher airlines. From media messiah to media pariah take a few short steps.

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(Source: Save King Fisher Airlines)

As for this ASEAN version of The Apprentice, it is a fucking embarrassment to Asians and further proof that the Singapore-based office of the American-run production house Freemantle have creative midgets running it.

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(Source: The Hungry Cow)

If the program was purely for the Singaporean and Malaysian markets, it might just work as television shows created and produced in these markets are as corny as Jerry Lewis and Adam Sandler on helium.

Why are, especially, Singaporean productions so damn awful? Lack of creative talent? Bad hires by worse management? Wrong DNA?

Remember that other television embarrassment some years back sponsored by Hewlett Packard and also made in Singapore?

This Singaporean version of The Apprentice should be put in a time capsule as an example of baaaad television.

Tony Fernando comes across as a pompous ass and why on earth anyone would wish to be his apprentice and shoeshine boy escapes me.

Whenever he appears on screen, I keep hearing Creep by Radiohead.

http://www.youtube.com/watch?v=pp95olCn3lY

He is really not made for television and neither are the toadies picked to be wannabe apprentices- an effete Filipino afflicted with verbal diarrhea, a French bloke representing China (huh?), some bland Malaysians and India, those grating Singaporean accents and no one from Hong Kong.

Hell, they could have got some of the expat losers in this town for comic relief and just for some publicity. Five names come to mind right away.

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(Source: Examiner)

As for the tasks given to this motley crew, my little brain couldn’t figure what the fuck they were meant to be doing.

If not for the reasonably pretty Eurasian girl on the show, it would be 54 minutes of embarrassment for which the creator of the franchise- Mark Burnett- should be tarred and feathered and ridden outta town for foisting this piece of crud on Asia.

2011 Summer TCA Tour - Day 10
(Source: Spike)

Bottom line: Singapore, with its tax concessions to foreign investments might be the media hub of Asia. But what’s the point when nearly every television channel run outta that city is under the baton of expats with zero creativity and local teams that are Singaporean blah blah and Singaporean la la?

It’s the main reason why the PolyGram-MTV Asia partnership dissipated in less than a year ‘cos of million dollar losses every month and Peter Jamieson, head of the channel, being ousted in an ugly political struggle

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(Source: Brit Trust)

Was it Jameson’s problem? Not at all. It had to do with a lack of talent in Singapore, petty la la politics and a music company that made a terrible business move.

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(Source: The Daily Roar)

AThis curse lives on and this wretched version of The Apprentice- like the gawdawful Singapore Idol series which was quickly put out of its misery- are prime examples why one should stay away from any brand or conference that is Made In Singapore.

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(Source: Teen Top Singapore)

With that, pass me some satay and take me for lunch at Sammy’s, Little India or any banana leaf restaurant. Nothing else comes close to those attractions.

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(Source: Dealicioso)

On the surface, Singapore seems a great city. But scratch beneath the surface and there is global football fixer Dan Tan, corrupt sports officials, casinos that have been swindled through inside jobs, the supposed con that was F1 Rocks which is said to have lost Universal Music over US$7m and horse racing at Kranji only known to taxi drivers- and dodgy Malaysian bookies.

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(Source: Singapore Cup)

It’s a very weird city and a great place to “coast” by for all those aging expats with a family for corporate pretenses and a sarong party girl on the side- a plot that is a far more creative reality series than wanting to be the gormless apprentice of an equally gormless Tony Fernando.

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(Source: The Flat Back Four)