Now, this is cool as we’re huge fans of Pharrell Williams and, whenever they choose to record together, N.E.R.D.

Also, Pharrell is not one of those who have suddenly jumped on the “celebrity brand endorsement” bandwagon.

With his own brands like BBC- Billionaires Boys Club- Bape and his Ice Cream sneaker line, he was way ahead of the pack.

Following the bankruptcy of his good mate, Nigo, the brains behind the Bathing Ape brand, and who worked with him on his own product line, we’re not too sure where his brands are today.

Perhaps this is why he has teamed up with Palladium – but the concept and use of this particular celebrity is a good fit.